Hispan-US seeks to portray latinos for who they truly are:
NBA champions, fearless congressmen, renowned chefs and acclaimed actors.
The goal was to show how, through their triumphs, heritage,
and drive to be authentic, latinos are making history.
This campaign seeks to embrace our culture and traditions,
through unique Hispanic voices, such as Luis Ernesto Franco,
giving voice to the stories that inspires us and makes us proud.
Because all of us are ingenuity, creativity and resilience,
so this is a manifesto to recognize our community, our familia.
with FUD® this Hispanic Heritage Month.
DENTSU CREATIVE® for Sigma US
EVP: Aldo Ramírez "Coco", Ricardo Avilés
CD: Dante García
CDA: Iliana Govea, Jorge García
Equipo Creativo: Diana Calderón, Alexa Bandin, Mauricio Valdez
Productor: Adrian Ramos
Producción: GATO TV
Director: Tom Escobar
